Email Scripts

Advanced Lead Conversion Tactics

Video Email Sample Script

“Hi (name)

I just wanted to put a face to the name and let you know that I am a real person and not just some automatic email system. I would love to talk about your potential move and see if I can help you find a great deal.

I’m available this weekend, are you free?”

“Hi (name)

“I just searched my email address book on Facebook and your profile showed up (insert something interesting from your profile page). You visited my real estate website the other day and thought I would put a face to my name. Really looking forward to meeting you and helping you soon.”

Specialty Services Email

“Hi (Name)

“Many of my buyers feel that real estate websites only tell half the story about the home. If you’re not ready to start touring homes, I have a VIP buyer service that you might really appreciate. I can send you plat maps, tax information, videos, or additional photographs and sales history on any property that is for sale currently, or has sold in the past. Can you think of anything you might need right now?”

Giveaway Email #1

“Hello (name)

“My office manager just gave me 2 free home inspection certificates that I can give out this week to buyers who would like to view homes on Saturday or Sunday with me. This is a great $300-$400 cost savings. Are you available this weekend?”

Giveaway Email #2

“Hello (name),

“I just realized that I am not sure if you are from (insert territory) or if you are relocating in our area? Two important things to note: If you live locally and have a home to sell I am more than willing to give you a free estimate of your home’s value. If you are relocating to (insert territory) I have an amazing relocation package to send you. Which of these do you need at the moment?”

Closing Leads- An Aggressive Marketing Strategy

Specialty Services Email

“Hi Chris.

Many of my buyers feel that real estate websites only tell half the story about the home. If you’re not ready to start touring homes, I have a VIP buyer service that you might really appreciate. I can send you plat maps, tax information, videos, or additional photographs and sales history on any property that is for sale currently, or has sold in the past. Can you think of anything you might need right now?

Urgency Follow Up Email #1

“Hello (name)

I just heard about a great foreclosure deal. Can you remind me what price range and neighborhood you are looking in? These properties normally go fast, so let me know as soon as you can. When are you available to view this great deal?”

Urgency Follow UP Email #2

“Hello (name),

I am sending you a list of the properties that have just reduced their prices. These homeowners tend to be more motivated sellers. If you are looking for a good deal, we should schedule a time to view some of these homes. Could you give me a call as soon as possible to schedule a time get together? Please click on the link below to view attached price-reduced properties.”





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